8Squad Acquires Western Australian Salesforce Partner Two21


8Squad Acquires Two21

The acquisition of Two21 consolidates 8Squad’s position as one of the fastest-growing technology companies in Australia.

8Squad, a leading national boutique Salesforce Partner, today announces it has acquired Two21, a prominent Salesforce Partner based in Perth. The new 8Squad team in Western Australia will give businesses access to tier-one skills, expertise and local knowledge to help them successfully scale and navigate digital transformation projects.

The acquisition of Two21 comes at a time of significant growth for 8Squad and is the final piece of the map for its national footprint. Since launching in 2019, CEO Frank Cuiuli has grown 8Squad from a team of 20 in Melbourne to more than 100 employees in Sydney, Brisbane, Canberra, Adelaide and Perth. 

Last year, 8Squad grew its team by 20 per cent and won major clients from among the ASX 100, some of the world’s largest gaming groups, innovative fintechs and major state government departments. The company’s growth and achievements were recognised at industry awards including the Deloitte Tech Fast 50, the ARN Innovation Awards and the CRN Fast50. 

In July 2022, 8Squad announced it had received funding from Salesforce Ventures as part of the SI Trailblazer Fund. The company was also named a global Salesforce partner for Customer 360 for Financial Services, the only business from the Asia-Pacific region to gain that recognition. 8Squad joins the likes of software companies including DocuSign, Stripe and Zoom, some of the 400 companies that Salesforce Ventures has invested in and partnered with.

“Until now, businesses in WA have had to choose between finding a great local partner that understands their business but may struggle with scale or finding a global partner with the skills and expertise to help them scale up successfully. With Two21 joining 8Squad, they no longer have to choose,” said Frank Cuiuli, CEO of 8Squad. 

“Despite back-to-back years of growth and expanding into other markets, we’ve never lost sight of who we are, and who we want to become. At 8Squad, we bring the mindset of an agile boutique partner that puts customers first, and matches it with a tier-one capability.”

Two21 was founded by Kel Henderson in 2017 with the goal to help Not-for-Profit organisations in Perth with technology solutions. Since then, the team has expanded to help other businesses and government agencies, but the values that started the company still ring true. 

“8Squad has an exceptional leadership team, and I’m really grateful that both our cultures share similar values in developing and caring for our people and putting customers first,” said Kel Henderson, Founder of Two21 and now Client Advisor (WA) for 8Squad.

The quality combination of our local Salesforce delivery team backed by 8Squad’s national technical expertise is unmatched in WA. I’m excited for Two21 to become 8Squad’s Perth team and to see what we can do together.” 

The Two21 team will join 8Squad Salesforce experts that come from all over the world, however, the entire team is based onshore in Australia, an important distinction in the technology industry. Other aspects that set 8Squad apart are its approach to diversity, well-being and its people. The ratio of women to men at 8Squad is currently almost two-to-three, while its culture of training and people development strategies is renowned for being unique in the industry. We look forward to investing into the Salesforce Perth ecosystem with additional skills and experience from our national team.

“We designed 8Squad to be different, not just in how we work, but also in how we develop our people and focus on the human experience at work,” said Cuiuli. 

“I’m so glad that Kel and the Two21 team share our values and have chosen to become part of our growing 8Squad family. I’m looking forward to what we’ll achieve together in Western Australia over the year ahead.”

8Squad and Two21 will celebrate the acquisition with customers, partners and industry guests at an official launch event on 23 February in Perth. 

About 8Squad:

8Squad Pty Ltd (8Squad) has been transforming businesses using Salesforce technology since 2019. It is Australian-owned and operated and has successfully implemented over 1,000 Salesforce projects with a team of 100+ Salesforce professionals in Melbourne, Sydney, Brisbane, Adelaide and Perth. 

8Squad is widely recognised for its unique ways of working and dynamic approach to solving today’s digital challenges. Its highly experienced onshore teams have in-depth technical skills and a proven track record in leveraging emerging technologies to deliver outstanding results. Committed to providing innovative solutions, 8Squad is built on a model of deploying small, nimble and agile teams that continuously evolve and adapt to meet changing business needs. This approach ensures that its customers always get the best possible outcomes for their technology investments which meet operational goals and drive sustainable long-term business success.

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