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Telecommunications

Connecting self-service and agent support for a telecommunications provider.

A digital portal, customer information and voice integration gave customers and service teams more connected ways to resolve support enquiries.

AI-generated illustration. Not the client.

Industry

Telecommunications

Platform

Experience Cloud, Service Cloud & Voice

Engagement

Digital service & telephony integration

Focus

Self-service and assisted support

The challenge

This telecommunications provider supports customers through digital and assisted service channels. It wanted relevant customer information available to agents and a consistent experience across support interactions.

The provider needed a portal that worked with its customer information and telephony platform. Self-service, portal communication and agent support had to form a connected journey rather than separate channels.

Agent context

Bring relevant customer information together.

Digital and assisted support

Connect self-service tools with access to agent support.

Voice integration

Join the existing telephony environment to the service platform.

What we did

8Squad brought customer information together, co-designed a digital support portal and integrated voice through Service Cloud Voice.

Connect customer information

A shared view supported sales and service teams.

Build digital self-service

The portal, chat and FAQs gave customers more ways to resolve issues.

Join voice to the journey

Telephony integration supported a connected assisted-service experience.

What changed

The project reported a 40% reduction in case volumes, associated with self-service, portal communication and more issues resolved digitally without agent support. Customer information and voice were connected to the service experience.

Reported reduction in case volumes

40%

Case definition, baseline, measurement period and disclosure approval pending

FocusGoalDelivered capability
Support channelsConnect portal communication, self-service and assisted supportA digital support experience linked with customer information and voice
Agent informationBring relevant context togetherA connected customer view for service work
How the project changed the process

Could self-service and assisted support work better together?

Let’s examine the support journey, customer context and connections between channels.

Salesforce customer service solutions

Explore connected self-service, case management and voice.
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