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Government

Automated scoring to support public healthcare prioritisation.

Questionnaires, reminders and calculated scores helped a public healthcare team gather the information it needed to prioritise requests for care.

AI-generated illustration. Not the client.

Industry

Government

Platform

Salesforce Surveys & Marketing Cloud

Engagement

Patient communications & workflow automation

Focus

Care request prioritisation

The challenge

This public healthcare provider delivers care to people with different access and communication needs. Its team wanted a structured way to gather current information from people waiting for services.

The provider needed to distribute questionnaires, follow up responses and calculate scores across a backlog of care requests. The process had to support different languages and people who did not respond digitally, while reducing the administration required of staff.

Reliable follow-up

Track responses and send reminders without treating every person as being at the same stage.

Inclusive access

Support multiple languages and provide a postal fallback.

Scoring administration

Calculate questionnaire scores to support the team’s prioritisation process.

What we did

8Squad connected survey responses, communication journeys and automated score calculations in Salesforce.

Invite and remind

SMS messages linked to a Salesforce survey, with reminders based on whether a person had responded.

Provide a non-digital fallback

The journey included a postal follow-up for people who did not respond to SMS.

Automate the administration

Scheduled data uploads, multilingual surveys and automated score calculations supported the workflow.

What changed

The team had a structured process for collecting responses and calculated scores, with digital reminders and a postal fallback. Automated data loading and score calculation reduced administration and supplied information to support prioritisation.

FocusGoalDelivered capability
Follow-upCollect current information from people waiting for careResponse-based reminders and a postal fallback
ScoringReduce manual score calculationAutomated questionnaire scores available to support prioritisation
How the project changed the process

Could a more connected follow-up process support your service team?

Let’s look at communication, access needs and the administration behind service delivery.

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